– My own input in these collections
is in the details, [...]
So, in order to make women more beautiful,
my approach needs to be soft, non-invasive. –

Inspirations, ideas, contaminations.

What is behind the work of a designer?

And how is a dress "thought out"?


Francesca reveals it,

creative director of Seventy,

in this "inside".


Seventy's collections are inspired by the simplicity

of the everyday identity of the wearer.